About Us
Founder Ceri Bannister draws on more than 10 years experience in ecommerce. Early in her career, she collaborated with digital marketing professionals to improve the trading performance of Diy.com (B&Q).
Her skills in coordinating and delivering complex ecommerce activities were utilised in the renowned B&Q project, migrating the Diy.com website to the ATG platform, now Oracle Commerce.
Keen for a new challenge, she joined Wiggle.com and successfully introduced, and advanced, Wiggle’s conversion rate optimisation program. This provided the business with incremental conversion and revenue growth through new web features.
In parallel, she also represented the Marketing, International and Pricing teams in upgrading Wiggle to Oracle. Working with her immediate stakeholders and wider business leads, she ensured that a new price structure and website user experience (UX), across 12 international domains, was delivered seamlessly.
This method of hands-on cross-functional collaboration is at the heart of Turn the Tide Ecommerce. We have access to experienced specialists whenever in-house teams cannot be utilised. This allows us to deliver your digital projects with as much or as little collaboration as preferred to make your business succeed.
For 2 years Ceri, and her Digital Partners, have enhanced clients’ digital landscape, increasing revenue and conversion through a diverse mix of solutions.
Find out how we can turn the tide on your ecommerce projects
Turn The Tide Ecommerce have enhanced their client’s digital landscape, increasing revenue and conversion through a diverse mix of solutions.
Our consultations are free, so get in touch!
