Conversion Rate Optimisation
We can provide strategies to increase conversion rate through three methods, allowing for positive results in the short, medium and long term.
1. A/B Testing
- Define test hypothesis and estimated uplift for prioritisation
- Identify the best optimisation tool for your business and implement
- Create tests, start optimisation loop with regular feedback
2. Trade planning & Merchandising
- Assess web content from a customer perspective
- Define and agree ecommerce KPIs ( key performance indicators)
- Design optimum page and banner structures
- Implement, track and analyse
3. Ecommerce roadmap
- Assess the business growth ambitions and scrutinise current technical capabilities
- Define a priority list of web change based on value and complexity
- Work with internal teams and third parties in establishing feasibility of timelines
- Outline initial web road map
- Utilise data and decisions drive from AB tests and merchandising activity
Our Method
- Audit your site and understand your onsite customers through analytics
- Understand your device mix and device opportunities
- Look at methods to access qualitative data
- Design wireframes
- Outline features for A/B testing
- Define trading plan
- Define web merchandising/ page optimisation plan
- Outline software or system opportunities
- Brief teams involved in the activity
- Oversee project progress
- Provide feedback on timelines, budget & decisions
- Review ongoing performance
- Outline any new opportunities
- Provide training to team members on analysis and methods
Find out how we can turn the tide on your ecommerce projects
Turn The Tide Ecommerce have enhanced their client’s digital landscape, increasing revenue and conversion through a diverse mix of solutions.
Our consultations are free, so get in touch!
