Projects
Every project starts with a data investigation. We want to understand the customer experience thoroughly to ensure our conclusions are customer-focussed. Then we can accurately decide on project goals, plans and outcomes.
We act as an extension of your existing teams, utilising in-house resource wherever possible.
Challenge
- Create a new content management system and migrate 1.7K editorial articles
- New events process integrating Eventbrite API
- New store pages and store finder UX
- BloomReach
Solution
- Used agile product owner skills to work between the business, BloomReach and third party development agency
- Provided hands on content migration support
- UAT
Outcome
- Published new CMS
- Creation of events automated in Eventbrite
- Delivered new stores pages and store finder UX


Challenge
- Third party development agency was unable to support the Magento 2 development road map
- Magento 2 WordPress hybrid
Solution
- Identified agencies who were able to deliver changes to a WordPress/Magento 2 hybrid site
- Coordinated web move
- Defined a progressive website backlog
Outcome
- Successful site migration
- Ongoing project delivering payment gateways
Challenge
- Low conversion being driven by site speed and poor UX
- Magento 2
Solution
- Recategorized website taxonomy
- Designed new header navigation and mobile burger menu
- Audited and updated thousands of 301s
- Identified and coordinated removal of heavy scripts on key pages
- Conversion optimisation re design of product pages
Outcome
- Increased site speed
- Increased conversion
- Increased “Add to Basket” rate


Challenge
- Build an entry-level website to test the demand for electric scooters in the UK
Solution
- Defined and managed Shopify website build
- Added and configured applications which provided user insight
Outcome
- Transactional website within 5 weeks
- Defined 12 month to support European growth
- Due diligence for design development agency
Challenge
- Project-manage new website build
- Magento 2
Solution
- Design website taxonomy
- Design content strategy for helpful content and service content
- Migrate content catalogue
- Integrate new payment gateways including credit services
Outcome
- New website
- Increased conversion
- Defined 12 month road map

Client Testimonials

Ceri made an immediate impact when joining the team and was incredibly versatile in providing us the skills we needed across product ownership, business analysis, systems testing, project management and training. She worked independently throughout the project, taking the lead in managing the third party development partners and also forming a strong relationship with the internal IT and business teams. Ceri was thorough and diligent which meant that all projects were delivered on time and to the required quality standard and she added value by bringing her own client side retailer experience into product definition and problem solving. We wouldn’t hesitate to work with Ceri again on any strategic project.

It has been my pleasure to work with Ceri during our digital transformation and beyond. She is a deliberate consultant who implements changes with great attention to detail. Ceri will keep projects moving and knows which optimisation tasks to prioritise to ensure a project delivers both quick wins, as well as delivery long term growth. She puts her heart and soul into her work and often goes beyond the brief. As the head of eCommerce, I highly recommend Ceri for any UX and UI work and look forward to working with her again in the future.

Ceri was an integral part of the Gozney team for over a year, supporting on many digital projects including our website replatforming from Magento to Shopify with a lot of complexity and very short timescales. I was always highly impressed and fully trusted Ceri to represent the needs of the company to external partners with Gozney’s best interests front of mind at all times. It was a pleasure working with Ceri and I highly recommend.

I managed Ceri whilst at Wiggle and also worked with her in a consultant capacity for a number of years. Ceri is a fantastic ecommerce / web project management consultant who I have no hesitations in recommending. Ceri is an experienced ecommerce expert who specialises in improving retail website performance. She is very thorough with her analysis, identifying and documenting all the web journey pain points for both the client and web developers. What makes her special, is that she is ‘hands on’ consultant, who is fully prepared to roll up her sleeves and work with internal developers, external agencies and even will learn new web systems herself to get the job done. The bottom line is Ceri delivers – delivering website performance improvements time after time.

After meeting Ceri , we felt immediately more comfortable re-platforming our Happy Hot tubs website. Ceri immediately took ownership on defining the website brief to ensure our requirements were clear. She then led a collaboration with the Outer/Edge UX designer to ensure each page would be optimised based on her experience with other major retailers. Ceri is extremely hard working and her attention to detail is excellent. Even when I felt as though my full attention was not on the project, Ceri supported us and kept things moving. Our switch of platform has been a great success and a lot of this can be put down to Ceri’s hard work. She took control of any issues which occurred during the build and advised on solutions. I would highly recommend her services.
Find out how we can turn the tide on your ecommerce projects
Turn The Tide Ecommerce have enhanced their client’s digital landscape, increasing revenue and conversion through a diverse mix of solutions.
Our consultations are free, so get in touch!